Reviewed paper volume 3 issue 8 april 2016 international journal of informative & futuristic research issn: 2347-1697 a literature review on the impact of social media and its role in marketing business paper id ijifr/v3/ e8/ 050 page no 2949-2955 subject area administration keywords communication, social media, media, marketing associate professor department of business administration 1st dr. Impact of social networking services on business performance, in addition to the fact that many companies are expected to be influenced by social media in this social economy due to its growth and popularity among consumers, have motivated this research in progress. Literature review on and video-sharing or social networking sites, on business / marketing, and related social sciences using the keywords social media. The rapid adoption of social network sites by teenagers in the united states and in the impact of social networking websites on the impact of these social.
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